The long awaited collaboration between Krispy Kreme and the The Simpsons finally occurred launching the official Simpsons D’ohnut. I was lucky enough to be around to work on portion of this campaign.
With three parties involved, The Simpsons creative team created a bespoke artwork for Krispy Kreme AUNZ which was then translated into the key visual, packaging and POP assets. The asset I was able to work on, was the outdoor banner located on Epping road. It was the perfect outdoor piece as the main road is filled with cars at all times of the day, the large train station and bus stop busy with commuters coming in and out of Epping, as well as local convenient shops allowed for a great extent of exposure.
Other than the outdoor banner, I helped with social media output for this campaign. A mixture of photo composition, image enhancing and retouching, best featuring with the doughnut and packaging ready for final output to Krispy Kreme’s social media channels.